The Town Drunk

The is a highly nutritional grape found in the amazon forest of Brazil. It has been a popular ingredient in both native and city dwellers diets for many years because of its great taste and many healthy benefits. Enjoyed as a smoothie or just alone, acai berry is common in Brazil, and now the rest of the world is becoming interested in this multi purpose berry, that both taste good and has many other qualities as a natural supplement to prevent disease and even burn fat.

Unfortunately, unless you have good friends in Brazil, it can be difficult to find this fruit. It is certainly not something you can find in your local convenience market or even supermarket. The problem is that the berry itself spoils very fast and must be frozen very fast (freeze drying) to preserve its qualities for use at a later time.

FTC strikes new blow in battle against Acai Berry Scams

The following news release was posted on the FTC website yesterday. It’s a much anticipated and necessary blow (although very late) in the battle against the plethora of Acai Berry Scams that have been preying on desperate consumers for nearly 2 years now.

The headline does sounds promising, but if you read the news release, you see they are announcing a lawsuit against a SINGLE COMPANY! There are dozens of companies participating in these scams. We do hope the message being sent will scare some others out of the business, but if prior such actions are any indication, we doubt it. Check back next week and we’ll have an update on the repercussions.

FTC to Announce Action Against Internet Marketers of Acai Berry Weight-Loss Pills and “Colon Cleansers”
Millions of consumers who are anxious to lose weight or prevent cancer have seen the ads: “…USE WITH CAUTION! Major weight loss in short periods of time may occur,” or “detoxify your organs,” and break down and remove “toxic waste matter which may have been stuck in the folds and wrinkles of your digestive system for years and years.” Come and learn from the victims themselves what the “free” trials of these products have cost, and how the Federal Trade Commission and the business community are taking action.

WHAT:
The Federal Trade Commission will hold a press conference on Monday, August 16, 2010, at 10 a.m., to announce a lawsuit against a company that marketed Acai berry weight-loss supplements and “colon cleansing” supplements by promising consumers “free” trials of the products.

WHO:
David C. Vladeck, Director, FTC’s Bureau of Consumer Protection Martin Elliott, Senior Business Leader, Payment System Risk, Visa Inc. Two consumers who lost money on “free” trial offers promised by this company.

WHEN:
Monday, August 16, 2010, 10 a.m. (The room will be open 30 minutes early for media set up.)

WHERE:
Federal Trade Commission, Midwest Region
55 West Monroe Street, Suite 1825
Chicago, Illinois

Call-in Information:
The toll-free phone number in the U.S. and Canada is (866) 363-9013, the confirmation number is 94253184, and the chairperson is Gail Kingsland. The lines, which are for media only, will open at 9:45 a.m. CST. Please reference the confirmation number when joining the call.

PRESS CONTACT:
FTC Office of Public Affairs
202-326-2180